Employer Brand Marketing
Your employer brand shouldn’t be a slogan; it should be a system that drives hires. We turn scattered messages and generic JDs into a coherent story, practical assets, and repeatable campaigns. The result is higher response quality, faster conversion, and a candidate experience that protects your reputation.
Build a hiring story candidates trust
We translate your strategy and culture into a clear EVP and narrative pillars that hiring managers can use. JDs are rewritten around outcomes, growth paths, and inclusive language so qualified candidates self-select in. We produce careers-site content and role spotlights that preview real impact, expectations, and team dynamics. Outbound improves with LinkedIn/email kits tailored to function and seniority, raising reply and referral rates. Across the journey, we standardise communications and feedback so the candidate experience feels consistent and respectful.
From narrative to always-on activation
We create your EVP, message maps, tone and voice guidelines, and a reusable library of JD templates. Your careers site gets modular pages, role spotlights, and day-in-life stories that reduce surprises and churn. Outreach playbooks include LinkedIn sequences, email nurtures, and visual snippets that lift response quality. We advise on interviewer enablement, scorecards, anchors, and candidate comms, so brand and assessment stay aligned. Finally, we implement dashboards for funnel conversion, offer acceptance, and brand lift, then iterate monthly.
From story to measurable traction
We start with discovery to align on audiences, roles, and hiring realities, then define the narrative pillars. Our team produces the assets, JDs, careers content, and outreach kits, and onboards hiring managers to use them well. Activation runs across your channels with interviewer enablement and candidate-experience standards to ensure consistency. We publish dashboards monthly, iterate messages and assets, and keep outcomes tied to agreed SLAs.
